Do you have an origin story? When I was young, my idea of fun was watercolor painting, writing stories, and creating humorous advertisements in Kid Pix for fictional pest control products. This eventually led to a double major in Creative Writing and Graphic Design—I couldn’t pick just one; there are so many ways to creatively express an idea.

Now, in my career as a graphic designer, I’ve been able to use each of my creative gifts in a wide variety of projects for various industries and clients.

I love stories and storytelling—whether that’s with words or visuals, or both! Branding is about crafting a narrative that consistently tells the same story at every point: through voice and messaging, identity and visual systems, online and in-store, internal and external.

Like people, brands have a unique story of their own; the key is to find that foundational character and craft it into a full brand narrative. If you’re launching a new brand, need brand re-alignment, or are looking for an illustrator, let me tell your story.